Mobile Service-Page CTAs: Make the Next Step Easy to Recognise
Design mobile calls to action with clear labels, useful placement and enough space. Avoid sticky controls that cover forms or important content.
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Website Redesign & Conversions Guides
Plan a website redesign around customer decisions, clear content and reliable functionality. Compare scope, protect valuable URLs and prepare for launch.
Practical advice
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20 published guides
Shorter Enquiry Forms: Ask for the Information Needed to Respond
Reduce enquiry form friction by distinguishing essential project details from optional information. Keep validation, labels and backend delivery working.
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Service Page Content: Answer Buying Questions in a Useful Order
Structure a service page around the problem, offer, evidence, scope and next step. Reduce repetition without removing decision-making information.
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Website Navigation Labels: Use Words Customers Recognise
Organise navigation around the visitor's tasks and clear service names. Avoid internal jargon and menus that hide the next step.
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Record a Website Baseline Before Changing the Design
Save the current website's key journeys, content and authorised performance data before a redesign. Make later comparisons meaningful.
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Create a Content Inventory Before Rebuilding Your Website
Inventory pages, downloads and important content before a redesign. Decide what to keep, improve, merge or retire with a clear owner.
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Compare Website Redesign Quotes by Scope, Not Just Price
Compare redesign proposals using pages, content, functionality, testing and handover. Make exclusions visible before choosing a supplier.
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Before a Website Redesign, Name the Problem You Need to Solve
Define the customer and business problem before choosing a new website style. Separate necessary changes from preferences and unrelated feature requests.
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