Website Redesign & Conversions
Website Photography for a Redesign: Keep Rights and Context Clear
Choose photographs with appropriate permissions and accurate context. Separate real team, project and premises images from illustrative stock.
In this guide
A redesign often brings a folder of attractive photographs from several sources. Before choosing a hero image, the business needs to know what it may publish and what the image would imply.
Keep an asset record
Record the source, creator, applicable licence or permission and any required credit. An image appearing in a search result is not itself permission to reuse it. Check restrictions relevant to the intended commercial use and keep the evidence with the project files.
Decide what each image represents
Label illustrative stock where context could suggest it is the business's team, premises or delivered work. Do not use an unrelated person as a customer testimonial portrait. Genuine portfolio screenshots also need permission and should not expose private data.
- Preserve source and licence links.
- Record cropping or other changes where required.
- Check important subjects at mobile crops.
- Avoid stretching low-resolution assets.
- Retain credits through future template changes.
Make selection useful
A workspace photograph can support an article about project planning. It cannot demonstrate that the business owns that office or that the people pictured endorse its service. Choose a visual that helps the explanation without making an unsupported claim.
Include the assets in handover
Provide final files, source records and usage notes. Clarify ownership of commissioned photography and any separately licensed material. Good image selection combines visual quality with a maintainable record of why the website is allowed to use it.
Need help putting this into practice?
Tell Nithu what your website needs and which systems are involved. The next step is a review of the requirements and an agreed scope, with any paid tools or ongoing costs explained before work.